Disasters. They do happen — it’s only a matter of ‘when’. While most businesses acknowledge it, surveys show that only one in four companies worldwide have adequate protection in the event of a major disruption. We’re not talking about insurance here, but a Disaster Recovery (DR) plan that could save you thousands of dollars in losses and worse, a business closure.
Your heart is always there beating away 24-hours a day. This is also an apt description for your servers. They are always working, ensuring your business stays operational even if you don’t notice it. However, it’s not unusual for business owners to overlook their servers as most times it is a simple case of out of sight, out of mind.
When big companies like Dropbox or Ashley Madison are hacked, the whole world hears about it. But how often do you hear about cyber attacks on the SMBs of the world? Probably not often, or never. Well, today, that’s all about to change. The NY Times recently ran an article telling the story of a small business, just like you, who suffered a major cyber attack.
When it comes to social media, figuring just what, if any, value it offers your business can be complicated. There is no exact science when it comes to figuring it out and even experts disagree as to just what is and is not important when measuring the value of your company’s social media.
Repetition is a proven way to incite people into action. Children use it to break down their parents’ psyche and get them to buy the latest toy, and advertisers use it to sell their product. Now, Microsoft is using the same tactic to try and get you to upgrade to Windows 10. But this time, you don’t have to stand for it.